British Heart Foundation

Mobile heart health lifestyle checks raise awareness for those at risk

This 43-week national roadshow is targets ’at risk’ regions of the UK. Its aims are to deliver over 34,000 one-to-one health assessments and prevent serious heart disease in some cases.

- Biggest awareness-raising campaign ever undertaken by the British Heart Foundation
- 35,057 direct conversations taken place and 15,008 one-to-one heart health lifestyle checks delivered
- 61% of visitors signed up for the charity’s online information and support service

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“This is a far-reaching campaign with extremely ambitious objectives. We want to reach right into the heart of at risk communities and catch people before they realise they have a problem. Choosing the right partner for such an important campaign was critical. EMS proved their credentials with the hugely successful pilot tour in 2008, and they have been an integral partner in developing the new campaign.”
Andrew Johnson
Project Manager, British Heart Foundation

Download this case study (PDF)

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