NHS City and Hackney sexual health roadshow Event Marketing Solutions

NHS City & Hackney (Sexual Health)

Mobile sexual health clinic tripled patient contact

This ambitious campaign to increase sexual health disease awareness amongst a hard-to-reach audience achieved fantastic results.

Social marketing techniques were used to good effect with support and testing facilities for HIV, Chlamydia and pregnancy on offer.

- 54% men screened for HIV and Chlamydia compared to 10% male visitors to clinics
- 3,125 engaged with roadshow compared to 1,151 clinic attendance in a 4-week period
- 1,321 free condoms were distributed

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“This was an ambitious campaign tackling a highly sensitive issue. By taking screening services and information right into the heart of the community, we wanted to reach those people who would not necessarily visit their GP or hospital - possibly out of embarrassment. EMS has an excellent track record in helping us to reach out to different communities and we were particularly impressed at the sensitive approach they brought to this project.”
Jose Figueroa
Consultant in Public Health, NHS City and Hackney

Comments from the public included:
“A great way to get screened”…“I can’t believe how easy it is”

Download this case study (PDF)

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