NHS Newham (Smoking)

Mobile lung testing delivered powerful stop-smoking message

NHS Newham wanted to raise awareness of the dangers of smoking to an ethnically diverse community and provide a weekly support service to those committed to quit.

A visually engaging and highly interactive roadshow proved extremely effective in engaging a traditionally hard-to-reach audience in a non-confrontational way.

- Multi-cultural campaign, with one-to-one support and advice in ethnically diverse and deprived area
- 1 in 6 people tested committed to quit
- 12 people on average, per show day encouraged to sign up to quit

Click image to enlarge

Back to List

“We are delighted with the results of our mobile campaign. This direct approach helped us to engage with hard-to-reach groups and to encourage more people to take advantage of our comprehensive Stop Smoking service.”
Liz Hughes
Stop Smoking Programme Manager, NHS Newham

Download this case study (PDF)

Think we can help? We’re always available to talk about your plans and objectives. Please just get in touch.

Want to be updated? If you’d like updates on our services, vehicles and campaign successes, please sign up for our newsletter.