SanDisk

New MP3 player placed in the hands of 11,415 in UK & France

This was a high-profile, live marketing campaign to raise brand awareness and give as many people as possible a chance to try SanDisk’s exciting new MP3 product.

Busy retail locations in the UK and France saw all the action.

- 11,415 consumers engaged during the 3-week campaign
- 351 product demonstrations given per day on average
- Average attendance per venue - 445 people

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“This was an intensive campaign that encouraged thousands of consumers to get hands-on with these flagship products. We were impressed with the results achieved.”
Wojtek Rudko
Product Marketing Manager, SanDisk Europe

Download this case study (PDF)

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