Diabetes UK


Raising awareness for diabetes

Diabetes UK wanted to raise awareness for the signs, causes and effects of the condition so members of the public could understand and take steps to avoid developing the condition.

We worked in partnership with Diabetes UK to deliver the ‘Measure Up’ campaign using a high impact, bright pink roadshow vehicle, with a welcoming glazed entrance reception. The mobile showroom visited high street locations and events. 


The Result

The ‘Measure Up’ roadshow tested 6741 people in 21 cities

The roadshow won 3 national marketing awards

At least 1 visitor from every show was referred directly to a hospital following blood glucose results


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