EMS commended for sexual health campaign
EMS has been commended in the 2009 Field Marketing & Brand Experience (FMBE) awards for an innovative sexual health awareness campaign.Laura Nash
Published 10 December 2009
The ‘SHO-me’ campaign for City & Hackney Primary Care Trust (PCT) won the silver award in the Most Effective Roadshow category of the industry awards, which recognise success and innovation in experiential marketing.
The four-week campaign, which ran in December and January 2008/9, enabled the PCT to take its sexual health screening services on the road by using a discreetly-branded mobile exhibition vehicle to deliver the service at key community locations.
The mobile campaign delivered a 253% increase in the daily number of visitors to the service, compared to attendance levels at fixed-site sexual health clinics. It also helped to deliver a 32.9% increase in traffic to the PCT’s dedicated website for the service (www.sho-me.nhs.uk).
The campaign exceeded its objective of screening more than 10% of male visitors; 54% of men were screened for HIV and 57% for Chlamydia.
The PCT were so pleased with the results that they commissioned a two-week extension of the tour to coincide with Valentine’s Day 2009.