LASER location intelligence
Location Analytics for Study Enrolment and Retention
Data-driven sites, powered by LASER
LASER is EMS Healthcare’s data-driven system, designed to precisely place clinical research in the heart of communities.
Built on over 25 years of community-based delivery expertise and ~30 million real-world data points, LASER identifies exactly where your patients are - and where your study should be.
You don’t need more sites - you need sites in the right places.
How LASER works
~30 million data points to the optimal location
Most clinical trials rely on pre-existing site locations as the starting point and work outward to find patients. EMS Healthcare uses LASER to indentify where eligible patients are concentrated, before a site is deployed.
LASER brings together multiple layers of real-world data to build a precise picture of where research should be delivered. It pinpoints optimal study locations using:
- disease prevalence
- demographics
- travel & social factors
- human behaviours
We then place fully equipped community research sites directly into those locations, bringing trials closer to the people who need them.
Powering placement. Accelerating performance.
The combination of real-world data at scale, grounded in genuine community understanding, is what makes LASER’s site placement decisions reliable in practice.
Faster enrolment
Precision placement ensures access to the right patient populations from the outset. This improves startup speed, enrolment performance and study delivery success.
Improved retention
More inclusive trials
By placing research in underserved areas, EMS Healthcare enables access for underpreresented populations often excluded from traditional site models.
Traditional sites or EMS Healthcare & LASER
Smarter placement. Better-performing trials.
Traditional Fixed Site Approach:
- Fixed site locations
- Burden travelling to sites
- Recruitment uncertainty
- Higher dropout risk
- Limited geographic reach
EMS Healthcare & LASER Intelligence:
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Data-driven location selection
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6,000+ locations across the UK
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Sites placed closer to homes
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Targeted enrolment strategy
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Reduced burden, increased retention
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Access to underserved communities
