EMS gets industry award for charity roadshow
EMS has won accolades in the prestigious 2010 UK Event and Field Marketing Awards for its social marketing outreach roadshow for the British Heart Foundation (BHF).Keith Austin
Published 29 November 2010
EMS’ campaign won a commendation for the best charity event and a bronze award for the most effective roadshow at the recent industry awards, which recognise success and innovation in experiential marketing.
EMS has managed BHF’s Heart Health roadshow since 2009, helping the charity to successfully target ‘at risk’ areas of the UK where heart disease is high. In the past two years the roadshow has visited Newham & East London, West Yorkshire, Greater Manchester, Glasgow and South Wales.
Deborah Auty, Project Manager from the British Heart Foundation said:"This campaign has significantly improved awareness of BHF. We wanted it to reach right into the heart of at-risk regions and catch as many people as possible before they realise they have a problem."
"Our evaluation of the roadshow shows that our interventions are having an impact. Our free lifestyle checks have been effective in increasing people’s knowledge and understanding of how lifestyle factors affect their cardiovascular health. It has also helped increase their confidence and motivation to make changes - the roadshow seems to ‘nudge’ many people to take action."