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EMS wins second BHF field marketing campaign

EMS is to launch an intensive field marketing campaign for the British Heart Foundation in February, as part of the charity’s major new awareness-raising campaign. The initiative will see eight ‘Beat Squad’ teams delivering in-store activity in selected supermarkets in regions of the UK most at risk of heart disease.

Laura Nash Laura Nash

Published 15 February 2010

The objective is to raise awareness of the information and support available from the charity, and to increase membership to its new Heart Matters service.The commission follows a highly successful field marketing campaign from EMS for the charity in 2009, which engaged with 72,529 people in just three weeks.

Andrew Johnson, Project Manager from the British Heart Foundation, said: “EMS’ field marketing campaign added measureable value to our activity last year, by putting our message directly in front of those people we most need to reach.

“They are a highly strategic partner, and their comprehensive experience of communicating healthcare messages in a face-to-face environment has been a real benefit to us.”

Keith Austin, CEO at EMS, said: “We are delighted to strengthen our relationship with the British Heart Foundation with this new project, and to demonstrate our ability to provide strategic and measurable face-to-face marketing solutions.”

The field marketing initiative is part of an integrated TV/radio/press advertising campaign from the British Heart Foundation which coincides with National Heart month in February.

The in-store activity launches on 2nd February and will target five regions of the UK: the North East, the North West, South Wales, Scotland and the Midlands, all of which have a higher than average incidence of heart disease. Promotional teams will be encouraging visitors to join Heart Matters. This FREE service from the British Heart Foundation offers a unique package of support and information for people looking to improve their heart health.

EMS is also working with the BHF on the third phase of a hugely successful ‘Heart Health Roadshow’ tour - taking one-to-one free lifestyle checks to at-risk communities.