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British Heart Foundation

Capturing Hearts to save lives

The charity asked us to help them reach out to those most at risk to educate and deliver one to one lifestyle checks. The brightly branded unit included touch screens for speedy patient registration and three private consultation rooms.

Andrew Johnson, Project Manager for the BHF Heart Health Roadshow, said: “This was a far-reaching campaign with extremely ambitious objectives. We wanted to reach right into the heart of at risk communities and catch people before they realise they had a problem. Choosing the right partner for such an important campaign was critical. EMS proved their credentials with the hugely successful pilot tour, and they were an integral partner in developing the campaign.”

For more information about the communications vehicle used on this tour, take a look at Pathfinder.


The Result

Award-winning 3 year campaign targeted 9 ‘at-risk’ areas, delivered 626 events

Heart Health roadshow connected with over 79,798 people

The on board BHF heart health advisors delivered over 39,884 one-to-one lifestyle checks