Raising awareness for diabetes
Diabetes UK wanted to raise awareness for the signs, causes and effects of the condition so members of the public could understand and take steps to avoid developing the condition.
We worked in partnership with Diabetes UK to deliver the ‘Measure Up’ campaign using a high impact, bright pink roadshow vehicle, with a welcoming glazed entrance reception. The mobile showroom visited high street locations and events.
The ‘Measure Up’ roadshow tested 6741 people in 21 cities
The roadshow won 3 national marketing awards
At least 1 visitor from every show was referred directly to a hospital following blood glucose results