Taking a closer look at eye health
We worked with the UK’s leading high street optician Vision Express to create ‘The Vision Van’ roadshow – a touring eye clinic that raised awareness for eye health among the general public as part of an initiative for National Eye Health Week.
The fully branded vehicle visited busy shopping centres in some of the UK's biggest cities – London, Bournemouth, Cardiff, Hull and Manchester – offering free eye tests and health information within walking distance of the nearest Vision Express store.
12 separate tours ran over a 4-year period
Visited shopping centres and community locations across England/Ireland
Found 9 out of 10 visitors don’t attend regular eye tests