Learn about The EMS Group

EMS Healthcare
  1. Home
  2. News
  3. Client News
  4. EMS commended for sexual health campaign

EMS commended for sexual health campaign

EMS has been commended in the 2009 Field Marketing & Brand Experience (FMBE) awards for an innovative sexual health awareness campaign.

The ‘SHO-me’ campaign for City & Hackney Primary Care Trust (PCT) won the silver award in the Most Effective Roadshow category of the industry awards, which recognise success and innovation in experiential marketing.

The four-week campaign, which ran in December and January 2008/9, enabled the PCT to take its sexual health screening services on the road by using a discreetly-branded mobile exhibition vehicle to deliver the service at key community locations.

Sexual Heath Campaign

The mobile campaign delivered a 253% increase in the daily number of visitors to the service, compared to attendance levels at fixed-site sexual health clinics. It also helped to deliver a 32.9% increase in traffic to the PCT’s dedicated website for the service (www.sho-me.nhs.uk).

The campaign exceeded its objective of screening more than 10% of male visitors; 54% of men were screened for HIV and 57% for Chlamydia.

The PCT were so pleased with the results that they commissioned a two-week extension of the tour to coincide with Valentine’s Day 2009.