EMS builds on field marketing success with third campaign for BHF
EMS is launching an intensive three-week field marketing campaign for the British Heart Foundation (BHF) in the run-up to Christmas, as it builds on previous highly successful work for the charity.Laura Nash
Published 11 November 2010
From November 16, eight ‘Beat Squad’ teams in branded uniforms will hit selected supermarkets in regions of the UK most at risk of heart disease, targeting shoppers with the BHF Heart Matters campaign.
The awareness-raising supermarket campaign will target women in particular, as women are just as likely as to die of coronary heart disease as men, yet many are unaware that they are at risk. It will also help to drive traffic to the charity’s Heart Matters website and increase membership of its free service, which offers tailored support and information for people looking to improve their heart health.
Earlier this year a second successful field marketing campaign from EMS for the charity signed up 9,146 people to Heart Matters in just 3 weeks, building onstrong results from the initial 2009 campaign.
The 2010 campaign will target selected stores in the North West, North East, Midlands, Scotland, Wales and London. The BHF ‘Beat Squad’ teams will work in-store six days a week as EMS delivers 144 show days for the charity. EMS is creating pop-up displays and delivering all logistics and training to field marketing teams.
BHF is a long-standing client of EMS. The mobile marketing specialist also delivers the charity’s award-winning national Heart Health roadshow. It provides a mobile base for free heart health lifestyle checks by trained BHF staff in on-board consultation booths.
Deborah Auty, Project Manager from the British Heart Foundation, said: “We know from previous campaigns that EMS will deliver everything we need to make this important field marketing a success. They are experts in delivering healthcare messages by engaging with people face-to-face and they will get our campaign direct to those we most need to reach.”
EMS CEO Keith Austin, said: “We are delighted to extend our much valued, long-standing relationship with BHF, who really take face-to-face activity seriously. This campaign is a great opportunity to apply our experience from current and past campaigns in a new environment.”