EMS Healthcare supports Vision Express as it hits the road for National Eye Health Week
EMS Healthcare is helping Vision Express take its Vision Van out on the road for National Eye Health Week 2015 (21-27 September). The Vision Van will be touring the UK in September, visiting busy shopping areas in locations with the poorest eye health, offering free eye tests and providing information on eye health - all within walking distance of a Vision Express store.Laura Nash
Published 21 September 2015
EMS Healthcare fitted out its Quest Medical Trailer last year for Vision Express with a private consultation room for eye tests and a comfy patient waiting area. The clean white, contemporary environment appears clinical, reflecting its adherence to NHS-standards, yet is comfortable, with bold exterior graphics and eye health information on the inside.
A skilled team of brand ambassadors will engage passers-by, encouraging them on-board for a free eye test.
Vision Express CEO Jonathan Lawson explains: “The Vision Van debuted last year, providing a mobile eye examination unit which allowed us to take eye tests to those people who needed them the most. A significant 85% of people tested on the Vision Van in 2014 required a new prescription, and 1 in 10 were referred to a GP. In 2015 we’re bringing our Vision Van back, touring pockets of the UK that have been chosen because of their prevalence of vision conditions such as macular degeneration, glaucoma, retinopathy and cataracts.
“Sight loss has been identified as one of the public’s biggest fears and we want to encourage people to take positive steps to safeguard their sight for a lifetime. Research shows that 37% put off having an eye test due to cost concern. By offering this essential health check for free, we are setting aside the affordability issue, in a bid to improve eye health prospects in the UK, and particularly in Bournemouth.”
Suzie Nield, EMS Healthcare Business Delivery Manager said: “This year’s Vision Van roadshow is much bigger and bolder, but still focuses its objectives on reaching members of the public with poor eye health. It was essential that the truck was designed to effortlessly transform with the campaign. Bold graphics have been used that work in harmony with the Vision Express branded experience.”