EMS wins British Heart Foundation contract
EMS has won a new, 12-month contract with the British Heart Foundation following a six-way tender exercise.Laura Nash
Published 23 May 2010
The contract win follows EMS’ two-year relationship with the charity and the delivery of a successful 12-month Heart Health roadshow which reached 35,057 people in England.
The Heart Health roadshow has just launched a new phase of activity in Scotland, beginning in Glasgow. The three-month mobile initiative will proactively target people at risk of heart disease through visits to supermarket and high street sites across Glasgow - the city with the highest rates of heart disease in the UK.
It will also spend two weeks in Edinburgh, where it will target people in the workplace with visits to major employers, plus visits to the Edinburgh Mela and Truckfest.
The move North follows a year-long campaign in England that reached 35,057people and delivered 15,008 Heart Health Lifestyle checks in Newham, Bradford and Manchester - regions with higher than average rates of heart disease.
Andrew Johnson, Project Manager from the BHF, said: "We are very pleased to continue our relationship with EMS, whose expertise at delivering healthcare messages in a face-to-face environment has added real value to our campaigns.
“The Heart Health roadshow has significantly improved awareness of BHF and supported our objective of reaching right into the heart of at risk regions to catch as many people as possible before they realise they have a problem.”
EMS Healthcare's Chief Executive Officer Keith Austin, said: ”We are delighted to continue our successful partnership with the British Heart Foundation and we look forward to delivering more strategic and measurable face-to-face marketing solutions.
“A notable success of the Heart Health roadshow has been the high rate of people who have been encouraged to sign up for ongoing information and support from the charity - ensuring that the campaign will bring benefits for months and years to come.”